Cookies Policy

Effective Date: 11/20/2025
Website: brainstoy.com
Brand: BRAINSTOY LLC

Address: 82 WENDELL AVE. STE 100, PITTSFIELD, MA 01201 USA

(Please do not send packages or returns to our mailing address. All returns must be authorized via our Contact Form. Returns sent to our mailing address without prior authorization will not be processed or refunded. Please check our Refund Policy).

1. Introduction

This Cookies Policy explains how BRAINSTOY LLC (“we,” “our,” or “us”) uses cookies and similar technologies on brainstoy.com (the “Site”).

Cookies help our website function properly, keep your shopping experience secure, remember your preferences, and allow us to understand how visitors interact with our pages. Some cookies are essential for basic features such as secure browsing and form submissions, while others help us improve performance or personalize your experience.

This website does not host its own cart or checkout system; purchase-related cookies only apply when a user clicks through to our Square checkout pages.

When you first visit our Site, you’ll see a cookie notice that allows you to accept or manage your preferences for non-essential cookies. By selecting your preferences or continuing to browse, you agree to the use of cookies as described in this Policy. You can change or withdraw your consent at any time through your browser settings or the cookie-preferences banner displayed on the Site.

This website uses the CookieYes | GDPR Cookie Consent tool to manage cookie preferences. You can change or withdraw your consent at any time through the cookie banner or the footer link labeled ‘Cookie Settings.’

This policy supplements our Privacy Policy and should be read together with it.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites function properly, improve user experience, and provide information to website owners.

Cookies may be:

  • Session cookies: Temporary and deleted when you close your browser.
  • Persistent cookies: Stored on your device until they expire or are deleted.
  • Cookies may also help verify that actions are taken by real users, for example through Google reCAPTCHA v3, which helps protect our forms from spam, bots, and automated abuse.

3. Types of Cookies We Use

We use several types of cookies and similar technologies to operate our website and improve your experience. These cookies fall into the categories below.

  • Essential Cookies

These cookies are necessary for the basic operation of our website. They enable key basic features such as secure browsing and form submissions.
This website does not host its own cart or checkout system; purchase-related cookies only apply when a user clicks through to our Square checkout pages.

Essential cookies also include security tools such as Google reCAPTCHA v3, which helps verify that interactions on our site come from real users and protects forms from spam or abuse.

 

We do not directly process sales or store checkout information on this site. When you click a product link that leads to our Square-powered store, certain cookies required for checkout or payment processing are managed directly by Square Inc. in accordance with Square’s Privacy Notice and Square’s Terms of Service. These cookies are set and controlled by Square, not by BRAINSTOY LLC. These cookies are active only when you visit our Square Online Store pages. These essential cookies may include session identifiers, fraud-prevention tools, or temporary preferences required for secure transaction processing.

Please note that marketing and analytics tools such as the Meta Pixel, Google Analytics 4 (GA4), and Google Ads conversion tracking are not installed on brainstoy.com; these tools operate only on our Square Online Store and are controlled entirely by Square.

Because they are required for the site to function, these cookies cannot be disabled through the consent banner.

  • Performance and Analytics Cookies

These cookies help us understand how visitors use our site — for example, which pages are visited most often and how users navigate between them.

We use Independent Analytics to collect this information in an aggregated, anonymized form. The data allows us to measure site performance and improve design, but it does not personally identify you.

  • Functional Cookies

Functional cookies remember your choices and preferences, such as language, location, and whether you have accepted our cookie notice.

They make the site more convenient to use and help personalize your experience without collecting sensitive information.

  • Marketing and Communication Cookies

If you subscribe to our newsletter, Sender.net may use a small tracking pixel to confirm that emails are delivered and opened.

These cookies or similar technologies help us measure interest in our communications but do not store payment or personal data on our website.

We do not control third-party cookies and are not responsible for their operation. Please review the respective privacy and cookie policies of those third-party providers to learn more about their practices.

If you interact with our emails or review requests sent via Sender.net or other automated tools (e.g., MAKE integrations), limited engagement data such as link clicks or open rates may be tracked to improve communication effectiveness.

These technologies do not track your browsing behavior on our website and are used only within the email itself.

Email tracking technologies (such as open-rate pixels or link-tracking) are used only inside our newsletters or review-request emails sent through Sender.net or MAKE. These technologies do not operate on our website and do not place cookies on your browser when visiting brainstoy.com.

YouTube Embedded Videos

Our website includes embedded YouTube videos to demonstrate our products or provide additional information. When you view or interact with these videos, YouTube (a service of Google LLC) may place cookies or similar tracking technologies on your device. These cookies may include:

  • Functionality cookies (to remember video settings)
  • Performance cookies (to measure video views)
  • Marketing/advertising cookies (to track user behavior across websites)

If possible, we use YouTube’s Privacy-Enhanced Mode (youtube-nocookie.com), which limits the data YouTube collects until the user plays the video. However, once you interact with the video, YouTube may set cookies that are outside our control.

YouTube/Google may use the data collected through these cookies for its own purposes, including personalized advertising, in accordance with Google’s Privacy Policy.

If you prefer, you can disable these cookies through our CookieYes banner or through your browser settings, but this may limit the ability to play YouTube videos on our site.

4. Managing Cookies

You can control how cookies are used on your device. Most browsers automatically accept cookies, but you can change your settings at any time to delete existing cookies, block new ones, or receive alerts before cookies are stored.

Our website itself does not set checkout or payment cookies; those are managed by Square once you visit our Square Online Store pages.

Please note that disabling certain types of cookies—especially essential ones—may affect the functionality of the website, such as your ability to add products to the cart or complete a purchase.

You can also adjust your cookie preferences directly on our website using the consent options provided in the cookie banner or footer link. Your selections can be changed or withdrawn at any time.

For detailed instructions on managing cookies in specific browsers, you can refer to the support pages below:

Please note that the CookieYes banner controls cookies only on brainstoy.com. It does not manage or block cookies set by Square on our Square Online Store, or by external platforms such as eBay, YouTube, or social media services. Those cookies are governed by the respective provider’s own cookie settings and policies.

5. Third-Party Cookies

Some cookies or scripts used on this website are provided by trusted third-party services that help us operate securely and effectively. These may include:

  • Square – provides the online checkout and payment processing infrastructure for our store, including security, fraud prevention, and transaction analytics.

  • Independent Analytics – collects anonymized, aggregate data about how visitors use our website so we can improve usability and performance.

  • Google reCAPTCHA v3 – protects our forms from spam and automated abuse by analyzing technical data (such as mouse movements or IP address) to verify that a request comes from a real person.

  • Sender.net – used for newsletter delivery and limited engagement measurement (for example, confirming whether an email was opened).

Our website may include links to external platforms such as Google Merchant listings, Trustpilot pages, or social media profiles. Visiting these external sites may result in cookies being set by those third parties. Their cookie practices are governed by their own policies, not by this website.

If you click a link to purchase our products on eBay, eBay may set its own cookies and tracking technologies on your device. These may include session cookies, fraud-prevention tools, analytics cookies, or advertising identifiers used to support eBay’s platform services. These cookies are set and controlled by eBay, not by BRAINSTOY LLC, and are governed by eBay’s own Privacy Notice and Cookies Policy.

Social media buttons (such as Facebook, Instagram, TikTok, YouTube, and X) on our site may allow these platforms to collect data about your visit, even if you do not interact with the button. These cookies and tracking technologies are controlled by each respective platform.

Each of these providers maintains its own privacy and cookies policies. We do not control their cookies or data practices and encourage you to review their respective policies.

Cookies required for checkout, payment processing, or fraud prevention on our Square Online Store are set and controlled by Square, not by BRAINSTOY LLC.

6. Governing Law

This Policy is governed by and interpreted in accordance with the laws of the United States and the Commonwealth of Massachusetts, without regard to conflict-of-law principles.

Any disputes arising from or related to this Policy or your use of our website shall be subject to the exclusive jurisdiction of the courts located in Massachusetts, USA.

7. Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices, our business operations, or applicable laws and regulations.

Any updates will be posted on this page with a new “Effective Date.”

If the changes are significant, we may also provide an additional notice (for example, a website banner or email notification) so you can review the updates before they take effect.

Your continued use of the website after any changes have been posted will signify your acceptance of the revised Policy.

Material updates will also be reflected on our website under the same effective date. Your continued use of the Site after such changes constitutes acceptance of the revised Policy.

8. Contact Us

If you have any questions or concerns about this Policy, please contact us through our Contact Form and a member of our team will respond as soon as possible. We typically respond within 1–2 business days.

9. Accessibility

If you have any accessibility issues viewing or understanding this policy, please contact us through our Contact Form and a member of our team will respond as soon as possible.